Archive for July 6th, 2009

What’s All This Fuss About Websites? They Mean Nothing!

Posted by rians in General Interest on July 6th, 2009

Websites mean nothing if they don’t have plenty of current, relevant and informative content! Content Is King When It Comes To inbound marketing.

“Content is King” … really? Now, haven’t we heard this line umpteen times before? Well, the truth is that while marketers have heard it time and time again, not many of them have really paid serious attention to it  … at least until now! That’s because ‘Inbound Marketing’ is “IN” – the new mantra that is making all serious Websites mean nothing if they don’t have plenty of current, relevant and informative content! Content Is King When It Comes To internet marketers. sit up and take notice. In short, it’s the advent of a brand new era in online marketing that combines social media vehicles with great content to drive more website traffic. 

What’s Inbound Marketing?

In essence, inbound marketing is a proven strategic technique used by professional internet marketers with one core objective in mind … to build SOLID and LASTING relationships with their customers. It is a strategy primarily designed to attract “real” customers to a business rather than the (expensive, often futile) traditional outbound marketing techniques (TV, print, radio) that many marketers still use to search for “potential” customers.   

How’s Inbound Marketing Different?

The glaring difference between outbound and Websites mean nothing if they don’t have plenty of current, relevant and informative content! Content Is King When It Comes To inbound marketing techniques.is that while the former adopts a usually hard-sell “blah”, “blah”, “buy”, “buy”, “goodbye” strategy, the latter involves a softer, more honest, human, and persuasive approach to win customers and keep them happily there. However, you must know that no inbound marketing program can drive more website trafficor achieve targeted marketing objectives WITHOUT the use of believable, informative, persuasive and reliable content … the very factors that prove, without a doubt, WHY content is king.

Does Good Content Make a Difference?

Well, you needn’t think twice … ask any internet marketing consultant and he or she will tell you that good content is the soul of every successful website, and the single-most important factor responsible for driving more website traffic.

However, there are 3 critical components that can and will contribute to the success of your inbound marketing campaign • Content (relevant and updated regularly) • search engine optimization • Reputable, Social Media vehicles.

1. The ‘Power’ of Content: Never loose sight of the fact that serious customers continuously look for information that’s useful, believable and reliable, and are usually turned off by ads that confuse and bore, rather than entertain and convince. Thanks to the cutting edge, online tools and techniques available today, content can be made far more interactive and persuasive than it has ever been. When combined with helpful tips, informative blogs and videos, and an overall attention-grabbing web design, content can indeed drive far more website traffic and deliver optimum punch to your inbound marketing campaign.

2. The ‘Punch’ of SEO: Content may be king, but this “king” will have a short-lived reign if it isn’t search engine optimized. seo content delivers major benefits. It can build inbound links to your website (that’s more website traffic); keep visitors longer on your site; and above all, help maximize your site’s ranking on top search engines. What’s more, SEO content has proved to ignite the buying process because of its ability to create maximum awareness for your business, product, service or website among potential targets.

3. The ‘Reach’ of Social Media: If visitors have found your site’s content to be captivating, useful, and informative … that’s half the inbound marketing battle won. That’s because visitors inevitably tend to share their experience with family, co-workers and friends. As a result, what may start out as a “trickle” of visitors to your site, could soon turn into a “flood” … and that’s a great start to driving more website traffic. Once your web content gains more authenticity, clarity and credibility, it will most likely be carried by several social networks … that’s even more website traffic … absolutely free!                    

If you need help in any or all of the above areas, hire the services of a professional internet marketing consultant A professional internet marketing marketing consultant can be a valuable asset for building your online business by helping you develop cost-effective, strategies; providing you with hands-on practical seo training; helping you develop credible content; assisting you in building back-links to your site; providing you with technical advice, and more.

Keep in mind, the focal point of all successful inbound marketing campaigns … is content. So, give content all you’ve got, and you’ll know just why … content is indeed king … the undisputed ruler that reigns supreme on the World Wide Web today.

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Get High Quality Web Designs from Dream Template Online

Posted by rians in General Interest on July 6th, 2009

As a business owner or website operator, once you have made the decision to use a template to create your own website, it is imperative that you choose just the right company to purchase your template from. The company you choose should have a wide range of products and fit just about every need you could possibly have with regards to your website ideas. They should offer you support if, and when, you need it. Their templates should be a high quality, professionally designed and not look like a carbon copy of every other website on the Internet… you are, after all, spending your hard earned money for a product and it should be as unique and exceptional as you are. And speaking of hard earned money, you should not have to pay an enormous sum in order to have these things, either. Now, you may be wondering just where you are going to find all that without spending a lot of money — the answer is simple: at Dream Template.

Dream Template is not like any other website template company on the Internet today. They employ professional website designers that create quality templates so you can rest assure you are getting a solid template and not one that has a bunch of code just thrown together randomly. Their premium web templates encompass a large variety of needs from Flash and animation websites to Office, PowerPoint and Word templates (i.e. microsoft publisher templates); they also offer general website templates that do not have frills, just in case that is your current need. Additionally, Dream Template provides a fabulous customer service team — that can actually be reached — should you have any questions or need any help with the template navigation.

Now, about that little matter of your hard earned money? You will be incredibly happy to learn that Dream Template does not engage in taking advantage of their customers. They do not have to, their products speak volumes about their quality and professionalism. To that end, rather than pay a fee per template download, you pay a membership fee (currently set at $59.95) for unlimited access to all the templates — which is well over 5,000 that Dream Template currently have to offer. Yes, this membership includes the complete template downloads, too! Their only stipulation is that you can download no more than 20 templates per day, but with everything you get from them, that is a small concession. You owe it to your websites to check out Dream Template and see what they can do for you.

A full report is provided on the Top10 website template providers and where to find a premium and affordable Dream Template.

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Missions of a Business Website’s Home Page

Posted by rians in General Interest on July 6th, 2009

As the page’s nickname indicates, your home page is extremely important to you.  Playing with an old Tony Bennett song about San Francisco, you want your sites visitors to leave their hearts there.  Okay, I’ll apologize for that.

In fact though, for most business websites, the home page is far from the most important.  The page that earns the honor of being most important is probably one or two click removed from the home page.  It is the one on which a converted visitor can perform an action that directly or eventually will lead to the company earing revenue.  However, in most cases the home page will attract more first time visitors than any other single page on your site.

Assuming that you have followed a traditional link building plan, more external links will be directed to your home page than any other.  It probably also has its share of internal links from other pages on your site, if only because it typically appears on the navigation menu of every page.  Furthermore, if your site is not especially well designed causing your visitors to become lost in their explorations of your site, it is probably to the home page that those meandering visitors will retreat in order to get their bearings.

That simply means that your visitors will use your home page more than it might merit, although I took a circuitous route to get to that conclusion.  As long as your prospects are loitering there, you better make sure you help them make good use of their time.

That brings us to our central question, which is what are the purposes of a well constructed home page in a properly designed Internet business website?  Consider what follows to be a menu from which you may choose, ala carte:

*  Serve as the foyer for your international corporate office and reflect the corporate climate, whether that is formal and efficient or relaxed and friendly.

*  Provide directional signs to all of the locations that your most prized customers are likely to want to visit.  Of course, your navigation menu will provide this service on all of your site’s pages, but, since this is often the first visit by many of your guests, the home page is an opportunity to help them understand the road maps that you will regularly provide.

*  Assure that the business’s mission is clearly communicated.

*  Be explicit in explaining to your visitors what you want them to do.  Don’t make them guess!  You might want them to buy a product, sign up to receive valuable information, learn about the topic in which your business is the expert or even all of those.

*  Keep the whole place neat and tidy, making it attractive without seeming pretentious.

Those are some of the things to keep in mind for your home page, regardless of whether you already have a large, authority website or you hope to construct a mini-site for a small business.

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