Posts Tagged home based business

How To Improve Your Website To Increase Your Customers?

If you’ve been to my site before, you might’ve noticed that I’ve changed things around a bit there. I firmly believe that every business needs to continually change in order to grow and as it’s my aim to grow my business, I’ve redesigned my blog so that I can bring information to my readers in an eye-friendly format and in a way that promotes my own online brand.

 

I thought this might be a good opportunity to remind you that change can be good and can open the doors for you to allow real growth. If you’re in the world of online business, having the right set up and the right knowledge can make a vast difference to your level of success.

There’s a saying that says, “if it’s not broke, then don’t fix it.” But another important saying is, “The greatest of faults, I should say, is to be conscious of none.” A really important aspect of online business success is to analyse your current results.

 

If you think they could be better, a few tweaks might help. You might not want to do a total overhaul like I did but even making a few tweaks could make a big difference in your conversion rate from visitors to customers.

What Changes Can Help?

Here are a few helpful tips for you to get more results out of your online site:

· Add social media buttons so people will share your site with others (Psst…Don’t hesitate to share this post with your friends! ;)

· Make sure your site is easy to navigate. Can you get to the home page from every page on your site? Does every site offer a clear way to learn more or to buy something?

· Put important and eye-catching information above the fold. Staying above the fold on the website equates to ensuring that the section of the screen that’s visible to visitors has important info. Grab their attention before they have to scroll and you’ll have more of a chance of them doing the actual scrolling to get to your “buy now” button.

· Analyse your web analytics regularly so you can see what is working and investigate things that may be preventing you from making money. There are loads of web analytics tools available for free to help you check various things like: keywords, links, bounce rate, and more.

Don’t forget to check your site on a regular basis to see if it’s time to make a change or if a recent tweak is improving your success.

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Paying For Clicks – Still The Fastest Way To Instant Web Traffic

There are so many success stories you will hear about businesses making it good on the internet. The troubling thing is that for every success story, there is probably the story of a hundred failures. Many have unsuccessfully launched a business enterprise that is internet based but only a handful shall succeed.

Is this through luck? That is even more remote. It takes good business sense and a lot of help and team effort. Most importantly, it is the eagerness to succeed and the determination to learn and the willingness to invest in a lot of hard work and some money.

The Very Basic

Like Neo, traffic is “The One”. Without traffic, all your effort would just go to waste. Every business needs customers, without them you wouldn’t have anyone to sell your products to. On the internet, website traffic is like walk in customers in the real world. It is a matter of simple mathematics, the more people you get to your site, the more sales you are likely to make.

But like any business that’s in every corner building or in the mall, not everyone that goes in will buy, but the greater of number that do come in to browse your merchandise, the greater number of people that will buy your products. It is a simple and known fact.

But, how do you get traffic, traffic large enough that could make a small percentage of eventual buyers enough to make a good profit. Many big companies generate traffic of tens of thousands a day and a measly ten to fifteen percent actually buys, but that small percentage is enough to provide them with good business.

Many of these success stories, did it the easy way, by paying for their traffic. You may have heard this one before, but you have to spend money to make money. Advertising is the key. The more people that knows that your site exists; the more people would of course go to your site, that’s common sense.

There are many ways of generating free traffic, but the truth is that they will not achieve anything like the same results as paid advertising. These paid advertisements include advertising schemes by Google and Yahoo.

The Value of Searches

The search engines are the easiest and fastest medium for finding what a person needs on the internet. Search engines have been very popular because they provide a vital service to many people. They are free and easy to use. With this popularity, they get many visitors and clicks and they are the most commonly visited sites on the internet today. It is easy to understand why so many companies would pay to advertise with these search engines.

Search engines are the number 1 source of information to millions of people that use them each day. They provide targeted links to possible sites that may be of interest to the searcher. If your site’s link pops up in the high rankings of the search results pages, you have a great chance that visitors will go to your site. While search engine optimization is a cheaper and low cost way to get your site a high rank, paying for advertisements will ensure that you will be on the top ranks and by that I mean those pop up ads on the right hand side bar in the search engines.

When you pay for your advertisements, it is like paying for your traffic. You may think this not to be such a good idea, but the truth is that the payoffs could be astounding. When you pay for your traffic, you are guaranteed of a consistent traffic flow to your site. You will hardly have a dry day, every day will result in sales.

Paying for your Traffic

Usually, you will be charged with the number of hits a link gets when your ads is clicked, this is called pay per click. With some of the smaller search eniges, you will be charged for the number of times your ad appears. It is imperative that you have good keyword content in your ad. There are many tools that aid you in using the right keyword for the right moment.

All the money you spent in paying for your traffic will not be for naught. You will get an impressive boost in traffic which will also result to a great boost in your sales figures. Paying for your traffic would be a really good idea and you will get all the benefits it has to offer.

Setting up a pay per click campaign is in reality not all that easy and many people will give up before even trying, because of the fact that it can be so complicated. Fortunately many web design companies can assist you with your website promotion and it is therefore important that you make use of the services of a full service web design company from the start, one that will not only help you set up a search engine friendly website, but also one that can help you with your pay per click advertising campaigns.

While pay per click is the fastest way to get traffic to your website, you could lose a bundle if you are not careful. For this reason you have to make sure that your web design company is well-versed in pay per click campaigns, so that you will actually make money and not just lose money.

Rian Schoeman
SilverFox Web Design

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Being Relevant – Keep Your Message Fresh!

If there is one thing we all have in common it is that we want to be relevant to our customers, no matter what business we are in.  The fact is that if you are not relevant, you will lose your customers to the competition.  But how does one stay relevant in the eyes of your customers?

I touched on something important in the last sentence.  It is one thing to be relevant in the industry, but another to be relevant to your customers, who in the end are the group you want to stay relevant to.  You see, you could be an expert in your field, the number one, the person with all the knowledge, but if that knowledge comes across as purely technical or academic, you may impress your peers, but are likely to lose your customer, because you are not relevant to them.

Stuffing a customer, who is not an expert’s head full of academic and technical terms that he does not understand will more likely bore him than impress him and he would much rather go off and look for information that is relevant to him than your ‘technical drivel’.  For this reason you have to keep your message relevant or fresh.

By this I mean that you can still go ahead and impart your vast knowledge of a topic on your customer, but it has to be done in such a way that it is fresh, easy to read or understand and relevant to the customer’s point of view.  Say you are in the crane industry and you are an engineer.  From your years of knowledge and experience you know that if a crane’s arm is extended at a 30 degree angle, with an extension of 3 meters and a cable with a breaking force of six tons, the forces working in on the rotator axle are X.

To you this might be fascinating and to a certain portion of your customers too, but for most of them it would mean nothing.  Now let’s say you take the same example above and your are pitching to a prospective customer who is looking at the crane, wouldn’t it make much more sense to tell him that this crane with its arm extended as it is and the current cable would be able to lift a tanker truck?

That immediately puts it in the realms of this customer’s understanding.  He is now thinking of how immensely strong this crane is and how easily it would be able to do the job he wants to rent it for.  He might even ask you how you know it and if he is interested, you can then show him how you did the calculations.  Now he will be impressed with your knowledge, because you first put it into terms that he understands and then you gave him the proof.  To him, you are now an expert.  If you had done things the other way around though, you would have lost him at the word go.

Let’s take our business, which is web design.  There is so much involved in the field that I could keep the customer occupied with information about the technicalities of web design such as SEO, CSS, keyword density, back links and more and in the process of doing so bore the customer to death.

Alternatively I can use examples such as, we have designed site X (and let him have a look at it).  When we first submitted the site to Google, it was nowhere to be found if one searched for the term that the site was submitted for.  I can then tell the person to key in the keyword into a Google search and then let him see that this sit appears on the first page of Google.  After he has seen the evidence, I can then tell him about what is involved in achieving this and by doing this, I will have once again put things into terms he understands and then I can show him how it works.

You see, it is all about keeping the message relevant or fresh.  The same goes for writing articles or newsletters, in fact any promotional material.  You have to think about the material from the perspective of the client.  Ask yourself how you can put your message into terms that your client is likely to identify with – not only understand, but identify with.  Once you get that right, you have a foot in the door.

So remember, no matter what business you are in, always keep your message fresh!

Rian Schoeman

SilverFox Web Design

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The Entrepreneur and Internet Home Business

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Have you ever tried running a business that is online? A lot of entrepreneurs are now relying on the power of the internet to market their products or services. Home businesses are gaining more and more popularity these days. Perhaps it’s also time for you to consider an internet entrepreneur home business.

Sometimes, those that have families can’t manage their time between career and family life. Because of this, most of them are forced to leave their jobs just so they can take good care of their family. This is not the end of the world for you. In fact, even when you’re at home and taking care of your family, you can run an online business.

There are a lot of home business opportunities online. All it takes is looking into your home business options and choosing the right one that will work for you. If you have the qualities of an entrepreneur, an internet home business will be the answer to your needs. Oftentimes, if only the husband or the wife works, the income is not enough to provide for the family’s needs. If you don’t have a career or a job, you can start thinking of the best internet home business opportunity.

If you have your own computer and most importantly, an internet connection, you can already become an entrepreneur who owns or runs an internet home business. However, you must also see to it that the business is legitimate to avoid any problems in the future.

The first option is to become an affiliate marketer. For those entrepreneurs with limited capital for business, this is an excellent choice because you will only need a small amount. You will have to find an affiliate company who will provide you with the products or services. After doing so, you will then create your very own site where you will market the products or services. In order to attract huge traffic to your website, it must be interesting and catchy. You will be able to receive commissions for every product sold or for the services rendered.

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Supposing you already have a home business such as arts and crafts. Perhaps you’ve observed that you have very few customers in your locality. If you want to have a larger market, you can turn your home business into an internet home business. By doing so, you can reach the different countries of the world. You have to create your own website and there you can put pictures of your arts and crafts.

This will take a lot of hard work especially if you’re just starting out. You will have to work on your site and make it user-friendly. If customers can maneuver within your site without any problems and you have excellent arts or crafts products, more orders will come in.

Since you’re an entrepreneur, you will not have much problems dealing with the orders and shipments of your products. You only have to establish the right contacts or connections and the profits will come rolling in.

There are still other internet home business opportunities for entrepreneurs. By surfing the net, you can find the right business opportunity for you. Your qualities and capabilities as an entrepreneur will not go to waste if you engage in internet business.

So if you have limited capital and less business resources, try the home business opportunities online.

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Red Hot Internet Marketing – Why Exclusivity Sells

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Red Hot Internet Marketing – Why Exclusivity Sells

 

If you’re having trouble promoting your products in a bad market, you have to start to figure out ways to market them to increase the demand for them. One way is to create an exclusive aura that appeals to people who are status seekers. This doesn’t just work with high income demographics, although that is generally where it is used, but it also can appeal to middle-income people who want to upgrade their image by taking part in exclusive products and offerings.

 

Think Cars

 

Would you rather been seen driving a value Honda or a classy BMW? Well, if you’re like most people, the car that you would prefer, if you had the money, would be the BMW. Is it because a BMW is such a unique car that no other car in the world can come close to it? Probably not, at least not in the minds of those people who opt for it. It has more to do with the instant association of wealth and status that driving a BMW confers. They even are referred to affectionately a “beemers” that have such an impact on class consciousness. Well, there is no reason you can’t create the same aura of exclusivity around your products and services to help you market them more.

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What Makes Your Products Special

 

The best way to make a product feel luxurious and exclusive is to very explicitly tell everyone about the finest details of this product that make it special. It’s really not over the top to talk about the fine silver filligree made in Europe or the special process that went in to creating such a unique and exclusive product. The more you tell people why your product is special, the more they will believe it.

 

It may seem boring to detail everything from the design of the leather engraving to the special and laborious and perfect cut of a diamond that reflects 72 facets, or whatever. But, really it’s not. People who are very into status and image love to hear exactly how this piece is special so they can turn around and tell their friends too. And, hopefully, by doing so you also get some more sales from word of mouth too.

 

Limit The Product Roll out

 

Another great way to make your products exclusive is to limit them to a certain number of people. This is done with artist’s prints and it helps to spur sales for people who may be sitting on the sidelines thinking the offer will stand forever. Make sure your customers know that this is such a good deal, and only a few select people will get to take you up on it for that promotion. And, if you do make a promise not to roll it out the same way again, whether it’s by giving the same price or the same design or whatever, you have to stick to your promise. It’s only an exclusive offer if later on you don’t offer the exact same offer to someone else and disappoint your earlier customers.

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